• How to Make an OG Mojito

    Happy National Rum Day!

    Here’s a shoutout to all the random national “holidays” that give us an excuse to eat, drink, and be merry!

    Rum, the star of today’s show, and possibly my favorite alcohol ever, also happens to be the front player in my never disappointing and always delicious cocktail of choice–the mojito!

    Before I share with you my top-secret and super easy recipe, let’s all imagine we’re here:

    Paradise (at least according to Architectural Digest)

    Did I set the mood? Great!

    For a girl who’s had all sorts of crazy mojitos, I’d like to pay homage to the OG. Hang on to your pants, we’re going old school.


    • 10 fresh mint leaves
    • 1/2 lime, cut in 4 wedges
    • 2 tablespoons white sugar
    • 1 cup of ice
    • 1 1/2 fluid ounces white rum
    • 1/2 cup club soda



    1. Put a couple mint leaves and a lime wedge at the bottom of your glass.
    2. Muddle the mint and lime to release its juices. This nice man will show you how its done. If you don’t have a muddler, you can also use a wooden spoon.
    3.  Add 2 more lime wedges and sugar to taste. Feel free to add less if of both if you don’t like your cocktails sweet.
    4. Muddle again.
    5. Fill your glass with ice.
    6. Pour your rum over the ice.
    7. Top the drink off with some club soda.
    8. Mix, sip, and repeat.



  • 10 Times We Wished F. Scott Fitzgerald Was Our BF

    Zelda, you lucky betch.

    F. Scott Fitzgerald: the only man to make us melt with words.

    10 of the most romantic quotes from what’s safe to say was one of the best boyfriends of all time. 


    I want to know you moved and breathed in the same world with me.

    from Flappers and Philosophers

    He saw her before he saw anything else in the room.

    from One Interne

    You’ll understand why storms are named after people.

    from The Beautiful and Damned

    There are all kinds of love in this world, but never the same love twice.

    from The Sensible Thing

    You’re the only girl I’ve seen for a very long time that actually did look like something blooming.

    from Tender Is the Night

    They slipped briskly into an intimacy from which they never recovered.

    from This Side of Paradise

    I don’t ask you to love me always like this, but I ask you to remember. Somewhere inside of me there will always be the person I am tonight.

    from Tender Is the Night

    I can’t tell you just how wonderful she is. I don’t want you to know, I don’t want anyone to know.

    from This Side of Paradise

    I wish I’d done everything on Earth with you.

    from The Great Gatsby

    Gatsby looked at Daisy in a way that every young girl wanted to be looked at.

    from The Great Gatsby


  • Denim Pieces You Need This Summer

    Denim is the holy grail of summer dressing. Why, you may ask? Because it’s easy to dress both up and down! Everything goes with denim, even denim. Like, hello, Canadian tux!

    Of all the denim-inspired pieces available this season, I’m truly inspired by Gucci’s assortment of embroidered detailing, especially their denim jackets! Popping one on is, without doubt, the best way to stand out in a crowd!

    Denim Jackets


    & Other Denim Gems


    Which is your favorite? Comment below 🙂

  • Not Your Average Father’s Day Gift Guide

    Happy Father’s Day, Daddy-O

    This one's for you!

    Buying for men is generally a tricky task. Because of that, Father’s Day gift guides are often speckled with their predictable coffee table books and clever gadgets. While those gifts, in their own ways, are great ideas, I believe our Dads deserve a little more thought. Instead of buying them a physical present, or in combination with a tangible gift, why not shake things up and do something different? Parents would much rather spend quality time making memories with their kids!


    Wine Tasting 101 at Chelsea Market 

    Quality time AND wine?! It doesn’t get better than this.


    Father-Daughter Date Night at Alta 

    My favorites from the menu:

    • Bacon Wrapped Dates & Olives stuffed with almonds
    • Lamb Meatballs charred red pepper sauce, soft cooked egg yolk, toasted sesame seeds, lebne
    • Braised Octopus, Carrot & Rainbow Radish Salad citrus cumin dressing, cilantro
    • Crispy Brussels Sprouts fuji apples, crème fraiche, pistachio nuts
    • Grilled Shrimp & Chorizo Skewer avocado mousse, warm garlic & sherry vinaigrette
    • Squid Ink Paella mixed shellfish, chorizo, preserved lemon, guindillas peppers & scallions
    • Red Wine Sangria is a classic here


    Promise to hop his favorite museums 

    He’ll love to do something culture-oriented with you. Pick a nice lunch spot to break up your visits. The Intrepid Sea Ari is a must-see. If you’re around the Museum Mile, we love Via Quadronno for a panini and an espresso. You’ll recognize this UES hotspot from the Gossip Girl days, but  you don’t have to tell him that’s why you picked it 😉 

    Some things you can pick up:

    If he travels a lot, have your siblings pitch in for the ultimate carry-on luggage, courtesy of AWAY Travel

  • The Best of Topshop Right Now

    Of all fast-fashion, there are a few that reign supreme. In my book, it’s Zara and Topshop. Maybe it’s because they carry more of my style than other chains like H&M, but I’ve always been pleased with the quality and how on-trend the collections are, not to mention the prices. My summer plans are full of happy hours and rooftop dinners, leaving my wallet really pissed. Like any shopping-obsessed gal, I’m looking for a few items to freshen up my wardrobe. Enter Topshop for super cute and affordable pieces. I scrolled through their seemingly endless pages so you don’t have to. This is the best stuff at Topshop RIGHT now, shop away!


    Tops, Tees, & Knits





  • How To Celebrate Everyday in June

    Celebrate Every Holiday & Then Some

    Click away!

    But in all honesty, we’ll take any opportunity to celebrate doughnuts and fudge. Running too, we guess.

    Happy June! Catch other fun things happening in NYC here.

  • June Happenings You Don’t Want To Miss

    Oh Summer, How We’ve Missed You

    Breaking down the best June has to offer.

    Other Happenings

    Washington Square Outdoor Art Exhibit


    When: May 28th-30th, June 4th-5th

    Where: Washington Square Park

    Stroll through kiosks of amazing artists! Each exhibitor is selected by a council of fellow artists based on the work they will be displaying. This bi-annual event has been going on for nearly eighty years, so they must be doing something right. Take a walk through during your lunch break or after work. Who knows, maybe you’ll find that Father’s day present you’ve been searching for. More info here.


    Warm Up @ MoMA PS1 Courtyard

    Tickets $22 in advance, $25 day of

    When: 3-9 PM. Every Saturday until August 27th, starting June 11th

    Where: 22-25 Jackson Ave, Long Island City, NY

    Always a series to look forward dot, the MoMA PS1 Courtyard creates a space for creative collaboration, new material, and side projects of featured artists in experimental music, sound, and DJs. Throughout the summer, you’ll be exposed to a broad range of genres, hopefully finding something new that you like. Grab your friends, it’s the ideal way to do something on Saturday that isn’t just brunch and window-shopping. For the full summer lineup, go here.

    Museum Mile Festival


    When: 6-9PM June 14th

    One of the perks of living in New York, or visiting, is the abundance of incredible museums. It’s easy to take for granted, but we have access to some of the greatest works of art of all time. The Museum Mile Festival is an opportune night to make your way through the seven museums located on Museum Mile, aka that stretch of 5th Ave. with all the big buildings. You’ll see El Museo del Barrio, Musueum of the City of New York, The Jewish Musueum, Cooper Hewitt National Design Museum, Solomon R. Guggenheim Museum, Neue Galerie, and, of course, The MET. They have activities and food to accompany your museum-hopping. More info here:

    NYC Craft Beer Festival

    Where: Lexington Avenue Armoury

    When: June 17th & 18th

    We are all about a craft beer. While slightly uneducated, that doesn’t mean we can’t appreciate it! The NYC Craft Beer Festival is the perfect way to learn a little bit about beer so that you can, for once, make an educated order at the bar, instead of ordering something “that’s not too heavy.” With 75 breweries serving up 150 beers and ciders, you’ll be a pro by the time you leave. You and your complimentary tasting glass will develop a very intimate relationship, given that there is unlimited 2oz tastings of everything. For ticket information, visit the website here.


    So many June events! Did we miss anything? An underground concert? A pop-up shop? Comment below! Friends share, right?

  • Every “It Girl” Is Wearing This Blogger’s Brand

    For Girls That Get It

    This brand is taking over & we're totally OK with it

    To be brutally honest, I’m a Jenner/Hadid style stalker. Their stylist, Monica Rose, is one of the best in the business and I’m always excited to see how she poignantly captures each of the girls’ distinct quirks and personalities.

    On a recent stalking binge, I noticed that Kendall, Gigi, and Bella were all sporting a lot of pieces from AreYouAmI, a brand I had never heard of. Eager to get my hands on the the girls’ slip dresses and tees, I pleasantly learned that blogger Rumi Neeley is the brains behind the brand.

    Feed Goals

    Their Instagram, if anything, is a must-follow. It features shots of Rumi in her own designs, as well as snaps of mega-babe Chiara Ferragni and the Kardashian/Jenner clan. And, in between those style posts are some dope, aesthetically pleasing interior shots.

    Screen Shot 2016-06-01 at 9.55.19 AM

    Our Favourite Pieces

    Elevated basics, bold leather statement pieces and silk, lingerie-inspired styles


    Shop these looks and more at AreYouAmI.com

  • How to Heal Your Gut with Turmeric Tea

    Fall In Love With Your Spice Cabinet

    Why Turmeric Is the One For You

    Remember when we talked about gut health? We listed turmeric as a major soldier in our fight against gut inflammation. In addition to it being a massive anti-inflammatory, this bright orange spice also boasts tons of other health benefits:

    • Antioxidants
    • Calcium
    • Copper
    • Iron
    • Magnesium
    • Manganese
    • Phosphorus
    • Phytonutrients
    • Potassium
    • Vitamin B1, B2, B3, B9, C, E, K
    • Zinc

    Incorporating Turmeric Into Your Diet

    As an avid lover of Indian food, I’m a huge fan of Nutrient Stripped’s recipe for Spicy Coconut Curry with Sweet Jasmine Rice. When I don’t have time to make an elaborate meal, I sprinkle turmeric in my scrambled eggs, roasted vegetables, rice, and soup!

    Aside from the incredible curry, Nutrient Stripped’s Tumeric Golden Milk is also a must try! I usually add ground cloves and a touch of nutmeg, but you do you and experiment away. In the midst of midterms, this drink has really helped me wind down at the end of my day. It doesn’t hurt that it’s extremely delicious. The velvety texture of the coconut milk and the combination of spices is to die for. As a kid, I used to hate when my mom made me drink warm milk before going to bed, but this is now the best part of my day.

    So, take your makeup off, throw on your sweats, continue binge watching your favorite Netflix show (I just re-watched all nine seasons of One Tree Hill), and let’s get started!

    Turmeric Golden Milk

    [ingredients title=”Ingredients”]
    • 2 cups of coconut milk or almond milk
    • 1 teaspoon organic honey
    • 1 teaspoon ground turmeric
    • 1 cinnamon stick
    • Pinch grated ginger
    • Pinch ground nutmeg
    • Pinch ground cloves
    [/ingredients] [directions title=”Directions”]
    1. In a small saucepan, bring all ingredients to a boil
    2. Whisk ingredients together
    3. Simmer on low for 10 minutes
    4. Serve warm with a dash of cinnamon to finish

    Sip, Sip!

    Pinkies up y'all


  • Aloe Vera For The Soul

    Hooray For Succulents

    Tips From A Self-Proclaimed #PlantSlut

    This summer, I moved into my new apartment in the East Village. It’s a fourth-floor walk-up, it was 92 degrees out, and I had an overwhelming amount of crap. Needless to say, it was a tough afternoon. After everything was somewhat where it needed to be, I obviously went to Liquiteria, down the block and around the corner, for my favorite Berry Powerful smoothing. Full disclosure: I’m so basic it’s embarrassing. I also bought what I thought was water. It wasn’t. It was aloe water.

    I was intrigued.

    Hold on a minute, isn’t aloe aloe was used for burns? Why does it taste like cucumber? After some research, from which I was pleasantly surprised and thoroughly educated, I ordered a jug of the succulent in liquid form from Amazon to my apartment. Thank you, delivery man, for carrying the huge gallon up four flights of stairs because I had no intention of doing it myself. Anyway, a sucker for health fads, I was instantly hooked.

    What’s In It?

    Let me break it down for you

    • Vitamins: A, C, E, folic acid, choline, B1, B2, B3 (niacin), B6, B12 (!!!!)
    • Minerals: calcium, magnesium, zinc, chromium, selenium, sodium, iron, potassium, copper, manganese & more

    Come again?

    DW, I had to look it up too

    A soothing, anti-inflammatory adaptogen

    We all know aloe for it’s soothing properties because it’s commonly used to heal burns and sores. But, when taken internally, it can also soothing for your digestive track. With unique properties like B-sisterole, aloe reduces inflammation in the body and helps to get rid of the unhealthy bacteria in your gut. Also an adatogen, a compound with balancing properties, the succulent helps balance the body internally which essentially makes you more prepared to deal with stress and fight off illness!

    You should totally read more about mental and digestive health here, because I definitely preached a little something something 😉 .

    You Got Me Hooked

    Where do I start?

    George’s 100% Aloe Liquid is the best. They do something magical that takes away the bitter taste inherent in aloe. It seriously tastes just like water with a slightly thicker consistency!

    Recommended dosage: 2 ounces, twice daily

    Try it for yourself! I’ve been taking it twice daily for several months now and I feel amazing. It’s hard to put my finger on why, so you’ll just have to trust me. I’ve also seen a huge difference in my skin. It’s been more supple, elastic, and hydrated. I would love to think it’s because of my new BFF, George.

  • Gut Feelings

    You Are What You Eat

    A Guide To Digestive Health

    Let’s face it, digestion isn’t a fun thing to talk about. But, we can’t talk about wellness without talking about the importance of digestion. So, let’s just get down to the nitty-gritty, shall we?

    Your digestive system, commonly referred to as your gut, is made up of nine unique parts—each of which play a crucial role in maintaining your overall health. Individually and collectively, they reap the nutrients from the food you eat. We’ll get into what I call “gut-healthy” foods in a bit, but I want to begin my pointing out the important link between your mental health and your digestive system.

    Is “Gut Stress” a Thing?

    We’re all stressed out about something. Whether it a final exam, relationship, or pimple, stress is both an unfortunate and inevitable part of life. Believe it or not, emotional stress can often lead to digestive stress. Yes, your feelings can affect your gut. Last week, we talked about how essential oils can help keep your mental wellness in check before your anxiety wrecks your insides. This week we’re going to talk about what happens when that anxiety can’t be prevented.

    To put things into perspective, your gut is responsible for 95% of your body’s serotonin production. Serotonin, for those who don’t know, is the chemical responsible for your mood, memory, and sleep. Basically, if your digestive system isn’t functioning at optimal levels, your body won’t produce enough serotonin needed for you to be the awesome and happy person you’re meant to be.

    What REALLY Happens to Your Intestines

    Stress causes the walls of our intestines to become inflamed. Because our intestines are responsible for the majority of our water and nutrient absorption, we definitely need them to function properly.


    The inflammation of our intestinal walls compromises the villi—a.k.a. the teeny tiny protrusions on the walls of our intestines that start the nutrient transportation process. At the same time, inflammation also clogs the lymph drainage system. What happens when the lymph (fluid that travels within and around our body collecting waste) drainage system doesn’t work properly? Well, everyone’s worst nightmare of course! Skin irritations and breakouts. Fun.

    Unfortunately, chronic stress also affects our output of digestive enzymes which are responsible for breaking down food in the small intestine and pancreas for proper nutrient absorption. The older we get, the fewer digestive enzymes we produce—a perk right next to hot flashes and grey hair.

    What Happens Inside Your Liver


    When our gut isn’t doing its job, our liver overcompensates by performing waste-removing duties that aren’t being met by the rest of our digestive system. As a result, it doesn’t cleanse our blood like it normally would or should. Dull, lack-luster, eczema, and breakout-prone skin are telltale signs your liver is in overdrive.

    Why All Of This Matters

    Digestion is important not just for your waistline, but also for your beauty! In the up-coming weeks, we’re going to be talking a lot about health and eating your way to beautiful skin. Sure, products help, but real beauty always starts on the inside.

    Gut Healthy Nomz

    Hope is not lost. There are tasty and gut-healthy foods that can be introduced to your diet immediately.

    Fermented Foods

    By definition, fermented food is food that has already begun to break down or exposed to natural yeast and bacteria. While this may sound unappetizing, fermented food has trillions, yes, trillions of healthy bacteria that help fight infection and inflammation. Miso, Kimchi, Kefir, Kombucha, and Tempeh are common examples of fermented food. Kefir is a thinner, tangier yogurt that contains beneficial yeast and probiotics that are oh-so-important for your gut health. I, for example, recently started substituting almond milk with kefir for my smoothies. Kefir is 99% lactose-free! It’s also a great source of protein—9 grams per cup!

    Herbs & Spices

    You don’t need to look far. Take a peek into your pantry! Ginger is an easy root to introduce to your diet because it not only keeps your digestive system chugging along but it also reduces nausea and inflammation. Lo’s recipe for Ginger Tea From Scratch would be a great place to start. Otherwise, fennel, licorice, turmeric, dandelion, and peppermint will also have your gut saying thank you.


    Probiotic supplements are designed to make it to your intestines before releasing the beneficial bacteria that keeps your gut healthy. There are different strains of probiotic bacteria available, the industry hasn’t proven which is best. Experts recommend looking for Lactobacillus and Bifidobacterium. 

    Raw Fruits & Veggies

    Our mothers didn’t make us eat our veggies for nothing! Raw fruits and vegetables contain enzymes that encourage our body to break down and take in nutrients. It’s best to eat fruits and vegetables raw because the enzymes are destroyed when you cook them.

    Other Tips & Tricks

    Get ready, this is probably the only time you’ll hear someone comparing exercise to eating. Just like the way you warm-up your body when you work out, you have to warm-up your digestion system before you eat. Drink a glass of water 15 minutes before your meal to hydrate your digestive tract. This helps the intestinal villi (the protrusions on the intestinal walls we talked about before) perform their best.

    This next tip is especially tricky for me, who, mind you, can finish a meal in six minutes flat. Since the digestion process begins in your mouth, experts recommend recommend chewing your food, even if it’s a green juice or a smoothie, 20-30 times before swallowing. By doing so, you’re releasing special enzymes that help spark the start of the digestive process.


    We talked about your gut like adults!

    Now, that wasn’t too bad, was it?




  • Your Guide to Essential Oils

    Inhale, Exhale

    A guide to essential oils

    It’s no secret I struggle with anxiety. Whether it from personal relationships, over-stimulation, abrupt changes, living in the city, or too many hours spent on my phone, my anxiety has this uncanny way of creeping up and grabbing hold. And, more often than not, these unpleasant encounters cause me to lose my sense of self.

    That said, I’m so happy mental health is becoming more of a public discourse. I am living proof that everyone, at one point or another, has or will struggle with issues regarding their mental wellbeing. You know the quote, “Everyone is fighting a battle you know nothing about. Be kind?” Well, those words ring true. People can be very skilled at hiding their feelings.

    In hopes of helping me combat my anxiety, my mom introduced me to essential oils. I now rarely leave the house without a vial in my purse or a dab behind my ears. I hope that by sharing what I know, I can help you too! It’s important to use public spaces like ours to start and continue these difficult but necessary conversations.

    What are Essential Oils?

    Essential oils are oils extracted from the bark, leaf, root, seed or flower of a plant through processes like cold pressing or stem distillation. The resulting liquid (oil) is highly concentrated. One drop reaps many health benefits. When purchasing essential oils, it is important to only buy the pure therapeutic-grade ones.

    How do they work?

    Because essential oils are made up of smaller molecules, it seeps into the skin easily when topically applied. When used aromatically, the blood vessels in your lungs absorb the oil and your blood circulates it throughout the rest of your body.

    I started using essential oils to reduce my anxiety. After seeing positive results, I started experimenting with different ways to incorporate them into my daily routine. You can say that I’m mildy obsessed. There’s something very fulfilling about conscientiously working towards a healthier me. There is SO much to learn about these oils and about a billion different ways to use them. It really depends on what you’re looking for. If you’re interested in doing more research, this is a great place to start!

    How do you use them?

    You should always read the dilution instructions! Remember, different oils have different uses and those uses are generally non-transferable.

    1. Topically

    • Apply 2-3 drops directly onto your skin and massage.
    • To cover larger surface areas, pair the essential oil of choice with a carrier oil. Note: Not all carrier oils maintain essential oil properties when mixed together. For that reason, I personally recommend pairing with only coconut oil or olive oil. 

    2. Aromatically

    • Rub 2-3 drops between your palms and cup your hands. Place your hands over your nose and take a long, slow inhale.
    • Add 2-3 drops into a bowl of hot water. Place a towel over your head and hover your face over the bowl. The idea is to trap the rising steam with your towel. Again, concentrate on your breath. Inhale in and exhale out.
    • Use a diffuser. My favorite way.
    • Add 2-3 drops to my bubble bath. Hello, at-home spa!

    3. Ingestion

    • Place 2-3 drops into a gelatin capsule and swallow with water.
    • Add 1–2 drops to a glass of water.
    • Cook with 1–2 drops.

    My Favorites


    Lavender essential oil is commonly used to promote balance and relaxation. It can also help with skin irritations. It smells divine. I usually add 3 drops to my diffuser before I go to sleep. The diffuser automatically shuts off when there’s no water left, so it’s totally safe! I’ve also been known to add a drop of it to my night-time moisturizer. Sometimes I dilute it in a spray bottle and spray it on my pillows. Can you tell that this is my favorite scent?

    Stress Away

    This unique oil blend from Young Living was the introductory oil my mom gave me. I use it when I study and when I work. The oil has lime and vanilla notes. It also has lavender and copaiba to help reduce mental rigidity and encourage balance within the body. The cedrol found in cedar wood and the eugenol found in vanilla work together to increase feelings of relaxation and reduce the body’s nervous tension.


    When applied topically (typically to the back of your neck), peppermint oil instantly cools the skin. When diffused or added to a bath, it awakens all of your senses. I use this oil whenever I need an extra boost!

    Wintergreen & Cypress

    This combination of oils is great for alleviating muscle pain. I use it to ease the carpal tunnel in my right hand. I add 2 drops of both wintergreen and cypress to coconut oil before applying the mixture to my forearm, wrist, and hand. I do this twice a week. The wintergreen works to cool the area of inflammation and relieve  pain. The cypress works to increase the circulation in the affected area.

    Purification & Wild Orange

    Purification is another oil blend from Young Living. It’s a combination of citronella, rosemary, lemongrass, tea tree, lavender, and myrtle oil. They work together to eliminate bad odors from anything and everything. Given the underwhelming square footage of my apartment, this blend comes in handy when cooking. I use it with Wild Orange to spray away lingering smells.


    Frankincense is said to reconnect you spiritually and encourage you to find your purpose. Many people use it during their yoga or meditation practices to help them find inner peace. You can also add it to your moisturizer to enhance your natural beauty!

    If you’re interested in trying out any oils listed above, I recommend visiting Young Living where I purchased all of mine!


    Featured Image via Tumblr.

  • DIY Chokers

    I wrote off chokers when everyone started rewearing those plastic ones from the 90’s. To be completely honest, I wore one, without fail, from the ages of six to nine. Actually, I still have it! It’s in my baby box right next to the onesie I wore home from the hospital. Even so, I just don’t think they’re that tasteful. Since chokers are here to stay for this season at least, I figured I might as well experiment and make room for them in my style. Here is what I learned:

    1. Don’t wear a choker for the sake of wearing a choker. Make it work.
    2. Layering is your best friend. Combine thin ones with different fabrics or cascading gold chains.
    3. Don’t spend $15 on a choker that you can make with a quick trip to Michael’s.

    Seriously, go to Michael’s and buy ribbon/rope/whatever your heart desires and voilà a DIY! I bought suede ribbon, velvet ribbon, and leather cord.


    Velvet ribbon with earring.


    Suede ribbon with earring.


    Suede Ribbon Tied 3x


    Short necklace tied extra tight = choker!


    Chain belt, wrapped.

    In case these don’t do it for you, here are some other options that are TLD-approved.


  • Gift Guide: In-Laws

    There are some people who do no wrong in the eyes of their in-laws. Then, there are others who aren’t quite as lucky. Whatever your predicament, let’s hope one of these thoughtful gifts help you weasel your way into their hearts.

    But hey, if all else fails, just remember that scene from Meet the Fockers where Pam stands up for Greg’s tenth place ribbons:

    Pam Byrnes: Okay, Dad. That’s my fiance.

    Jack Byrnes: I’m sorry. It’s just that I’ve never seen people celebrate mediocrity the way you do.

    Your significant other picked you for a reason. Keep doing you!

    For their kitchen


    For their home

  • Meet Alison Tager!

    Luxe Kits

    Just Indulge

    Ali at Greecologies on 379 Broome St.

    A couple weeks ago, we caught up with Ali, founder and CEO of curated wellness essentials, Luxe Kits. Forgot to bring your toner, dry shampoo, or fragrance to the gym? Ali’s got you covered. In fact, she doesn’t just have you covered with the bare minimum. No. She’s got everything from Goldfaden MD’s exfoliators to BYREDO’s Gypsy Water.

    Seriously, check her out!

    What inspired you to start Luxe Kits

    I actually work in digital advertising, but my true passion is fitness and wellness. I started working at a boot camp on the weekends just to understand how the backend of boutique studios work. From there, I realized there was a need. I was always running from work, to a workout, to dinner with friends, and I was always forgetting either deodorant or dry shampoo. It’s always a good idea to have a few essentials with you, so I felt there was a [common] need  for gym bag essentials.

    I started to reach out to fitness influencers, bloggers, and instructors to make connections and [to] see what they carry around in their personal gym bags. From that I developed a product that made sense and was customizable.

    What were the main hurdles you had to get over when you first started?

    Initially, when I was reaching out to brands, they were like “Uh, no. We’ve never heard of you, we don’t want to get involved at the moment.” I had one amazing brand, Goldfaden MD, that said yes. Once I had them on board, I was able to leverage that connection and other brands were then like, “Oh, this is actually a good idea!”

    Was there one moment that was kind of the rewarding moment?

    We actually got asked to do Heidi Klum’s Halloween VIP gift bag. So I had friends come over for wine to fill up the kits.


    The Mini Kit.

    Wait, pause, so how did did you come up with the name Luxe Kits?

    The name was initially “Fit Kits”. I played with the name a lot because I wanted the brand to be able to expand beyond just fitness. I see it being used on airlines [and] in hotels. There’s so much potential.

    Is it subscription-based or do people pick it up in the gym?

    Right now it’s not subscription-based. We’ve launched E-commerce. You can also purchase the kits at the Barre East Studio, they’ve been a great partner for us.

    What’s the price point?

    Right now, the mini kit goes for around $20-25 and the larger luxe kits are $40-45.



    Luxe Kit goodies.

    How is Luxe Kit different from something like Birchbox or other beauty curating companies?

    So we’re not focused on beauty at all. Our approach is on skin care and wellness. There’s no makeup. We’re really getting back to the basics.

    Okay, Luxe Kit aside, tell us a little bit about you!

    I went to barding school and that definitely shaped who I am as a person: super independent, super motivated, and driven. We would do two hour workouts everyday. I’ve tried everything [from] field hockey, [to] track, [to the] swim team. I ran long distance. Coming out of that, I went to college in the city and got involved in FlyWheel, SoulCycle and then found Barry’s Bootcamp and became obsessed with it. I’m really into HIIT training, boxing, strength training, that kind of thing. I love yoga, i think it’s important to balance, but I’m doing one to two workouts per day. 

    Any words of wisdom? 

    Follow your gut, it’s so important to find something you love because this is your whole life. It’s such a drag when you’re in a job only to pay the bills.


    Hey, gurl, hey!

  • TheLoDown