So I got tuned in to a new campaign from Alba Botanica this week that I'm really digging - a beauty brand committed not only to reducing their environmental footprint, using only 100% vegetarian ingredients, and never testing on animals - but one that is also supporting women in a MAJOR WAY right now. I'm just majorly feeling the lady vibes lately so I wanted to throw my support behind the #DoGoodDoBeautiful campaign.
Here's the scoop: the brand is featuring intimate, doc-style vids that journey through the day in the life of fave powerful women who are making a true difference in their communities. These 5 women featured protect animal rights, push for women's empowerment, protect the environment, and demonstrate their commitment to community through social activism and service. Giving back has a way of touching your soul in a really beautiful and calming way, creating positive energy vibes that penetrate through your skin and out into the universe. At least that's how I've always felt about activism. When that happens, your skin calms down, your eyes sparkle, and your entire aura just glows.
The #DoGoodDoBeautiful Campaign is one I'm behind because I'm a true fan of Alba Botanica - the products very much align with my lifestyle. They contain 100% vegetarian ingredients and are made with vitamins, plant emollients, and therapeutic botanicals for fabulous beauty benefits. I've personally made a conscious decision in the past year or so to use natural products whenever possible, and the Alba Botanica ones totally fit the bill.
I'd love to introduce you to the 5 incredible women featured in the #DoGoodDoBeautiful campaign now - please lend your support and leave comments on this post, on their YouTube videos and on Instagram! Much love!