If you’re like me, you’ll remember that Frédéric Fekkai was the first fancy, salon line of haircare that girls our age really got our hands on. Those pretty bottles were mesmerizing, the scent above and beyond anything I had used before, and the results from actually using the products: life-changing! Fekkai products were like the gateway drug to everything luxury in the beauty world. Gives a product lover like me the warm and fuzzies inside. Nostalgia is so powerful!
So, when Frédéric Fekkai asked to partner with me (ME!!!) to help bring the story of The One, the new line of luxury, salon perfected, and science supported products to my readers you betta believe I jumped at the opportunity. It’s so fun to work with a brand that holds a special place in your heart!
So here’s what’s new with The One: as I mentioned, it’s Frédéric Fekkai’s new luxury line of salon haircare products with different collections for different haircare needs. The full collection harnesses the transformative power of the sea with proprietary Norwegian Sea Extract to protect the hair from the inside out. I’m obsessed with The Brilliant One for color-treated hair as I’m a dedicated lover of bleach requiring the right shampoo, conditioner, and styling products to keep my blonde as bright as it can be. There are also other collections for a variety of needs: anti-frizzing potions (The Tamed One) , volumizing lotions (One and Then Some), dry shampoo miracles (One More Day Dry Shampoo), and deep conditioning masks (The Ultimate One). I’m also especially fond of The Gifted One Multitasker Creme for styling protection and glossy shine (you glow, girl). The products are exclusive to Ulta Beauty so get in your car and go there (now).
Plus, have I even mentioned how insanely beautiful the new packaging is for The One? Each bottle in the line looks like an art-deco work of art, in colors every interior designer is going ga-ga over in 2018. It’s so fun to get into the shower everyday and see these beautiful babies juxtaposed to my white marble and tile shower. It makes the whole experience feel very glam. Oh, and the scents of The One products? They’ll blow your mind AND make whomever has a crush on you tell you that your hair smells so, so good.
So let’s get back to The Brilliant One for a minute, my current line of choice for color-treated hair. I’ve always been a California blonde; there is just a je ne sais quoi about that buttery color and how effortless it comes across. With the dye-jobs though comes the immediate need to rescue my strands from the processing, and The Brilliant One does just that. Better yet, it keeps the color in my hair looking as fresh as it did on Day 1, rather than stripping it of the brightness and turning it a dull, brassy yellow. Using a product specifically made for color-treated hair truly makes a difference in how long your color lasts – it’s all about the ingredients and how they interact with whatever you have going on. I really recommend The Brilliant One – smells great, beautiful packaging, brilliant blonde hair. What’s not to love?
So, chickas and dudes alike – stay posted with me for the next few months as I test out all the new products from Frédéric Fekkai’s The One! My shower is looking seriously glorious right now. Also, I’d love to hear about your own Frédéric Fekkai nostalgia moment in the comments (and which product from The One is your fave).